Case Study
Chico's
Statement jewelry is best presented in packaging solutions that also make a statement!
Goal
When Chico’s, a Florida-based fashion company, launched a new line of statement jewelry pieces, they needed a high-end retail packaging solution to grab attention and present the product in spectacular fashion, all while making the jewelry pieces easily accessible to their customers.
Challenge
The new jewelry line consisted of a wide variety of statement necklaces in different styles, sizes, and weights. The team was looking to create a packaging design that could accommodate the different jewelry pieces in one singular box avoiding the need for multiple packaging sizes or styles.
Sustainability was another important aspect of this project. With our packaging know-how and structural design capabilities, we were able to minimize the material needs without compromising the stunning appearance and functionality of the packaging.
Solution
Together with Chico’s, we developed a precision-crafted CI RIGIDBOX® neck & shoulder package featuring our signature perfect 90-degree corners. The elegant box combines the soft touch appeal of printed, laminated paper on the lid with the minimalistic elegance of raw rigid paperboard on the interior, including the custom insert. Chico’s selected a bright white for the lid and base. The half inch reveal allows for a secondary color to appear, creating a striking contrast between the pristine white of the closed box and the open package that sets the stage with a deep black tray. The neck of the box, as well as the box insert, are created from deep black raw rigid paperboard without any additional cover materials. Our black rigid board is made from > 95% post-consumer waste and colored throughout with food-grade black dye. The jewelry pieces were secured inside the box through the custom designed insert, allowing them to truly shine against the black raw board.
Production Specs
- Style
Neck & Shoulder CI RIGIDBOX® package with 1/2” reveal
- Dimensions
17”L x 9”W x 3”H (internal)
- Lid
Cased: White litho wrap with soft touch lamination, 1C print black logo
Lined: White litho wrap with soft touch lamination (no print)- Base
White litho wrap with soft touch lamination (no liner to minimize material usage)
- Insert
Deep Black raw rigid board, 2 die-cut slits to secure product and 1 die-cut finger pull to lift insert
- Neck/Shoulder
Deep Black raw rigid board
